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Where your brand shines

Brand Events &
Product Launches

Vehicle reveal at a brand event at Bauwerk

Brand Events im Bauwerk

Planning a brand event or a product launch that stays in people's minds? The Bauwerk provides the stage for brand staging, presentations and experiences that land emotionally. Its industrial architecture leaves you free rein over lighting, design and branding.

Made for companies that want to put their brand centre stage in Cologne.

Presented properly

For brand events in Cologne Bauwerk offers a setting that carries your brand: generous event floors can be arranged freely and combined with separate areas for presentations, showcases or exclusive guest formats. A particular highlight are the six extendable event boxes, usable as modular rooms — ideal for product presentations, interactive experience zones or private meeting areas. The result is event space tailored to put brands and products centre stage at Bauwerk in Cologne.

Pepsi event at Bauwerk
Pepsi — event floor at Bauwerk
IQOS stage element at Bauwerk
IQOS — stage element
Lounge and bar area at Bauwerk
Lounge- & Barbereich im Bauwerk
Pepsi bar setup at Bauwerk
Pepsi — bar setup
Dior J’adore product presentation at Bauwerk
Dior — J’adore presentation

Wir schaffen unvergessliche Brand Events

Der Unterschied

Six boxes.
Endless possibilities.

6

extendable glass boxes

20m²

floor space per box

400

guests on one level

See the boxes in action →
Brand Events

Frequently asked questions
about brand events

How much space is there for a product launch?

The hall measures 700 m² across 38.8 metres, plus six boxes of 15 to 20 m² each. With the Machwerkhalle and the Lichthalle it extends to 1,560 m² in total.

Can vehicles or large exhibits be brought into the hall?

Delivery access is on ground level — vehicle reveals have taken place here before. Large structures do not have to travel over ramps or lifts.

What technology is available for the staging?

A permanently installed LED wall measuring 5.5 × 3 metres, along with trusses, lighting and sound. Details on the Technology & LED wall page.

How far can the room be adapted to a brand?

The six boxes become brand worlds, the LED wall becomes the backdrop, the lighting takes the brand's colour. The same hall turns into a different room every time — that is the principle of the house.

How close is Koelnmesse?

About ten minutes. That is why Bauwerk is often used as an in-house fair or as an evening venue after a trade show day — more on the Trade shows page.

Ready for
your event?

Tell us your vision — we will turn Bauwerk into your stage.

Send enquiry →