Trade Shows & Presentations

Your event
does not need
a booth.

It needs a building. At Bauwerk you are not exhibiting in hall 7 among three hundred others — you get the whole place for your brand, your guests and your story. In-house fair, roadshow stop, temporary showroom, product launch or the supporting programme around your trade show appearance, ten minutes from Koelnmesse: 38 metres of hall that transform for you.

Brand staging at Bauwerk
10MINUTES

Ten minutes
from Koelnmesse.

By car and by train alike. If you exhibit at Koelnmesse, your supporting programme does not have to sit in an overpriced city-centre venue with guests shuttled across Cologne: Bauwerk stands on the historic KHD site in Kalk — close enough for a detour between two appointments, far enough away for an evening that no longer feels like an exhibition hall.

  • Koelnmesse by car10 min
  • Koelnmesse by train10 min
  • Cologne city centre10 min
  • Central station12 min
  • Cologne/Bonn airport15 min
  • On-site parkingavailable
The Location

Not an industrial estate.
A quarter.

Bauwerk stands on the historic KHD site in Cologne-Kalk, in the middle of machwerkhaus köln — a quarter of design studios, start-ups and urban manufacturing. Listed brick architecture, an open loft atmosphere across two levels, and all around businesses that actually make things. For a brand that wants to present itself as productive, creative or innovative, this is the backdrop — not merely the address.

01

Listed architecture

Brickwork of the former Klöckner-Humboldt-Deutz works, preserved rather than recreated.

02

In the quarter

Design, start-ups and urban manufacturing as neighbours — for guests, a place with a history rather than a shed on the outskirts.

03

Two levels

An open loft atmosphere that allows presentation and retreat at the same time.

One site, three buildings

When one hall
is not enough

For large trade show appearances, several buildings on the same site can be combined — without your guests changing location or a shuttle being needed.

700 m²

The Bauwerk

The main hall with the six extendable boxes, 38.8 metres long, for 400 guests.

200 m²

The BAUWERK.Studio

Creative studio with its own control room for up to 100 guests — for a live stream, press conference or product film running alongside the exhibition. View →

500 m²

The Lichthalle

The large adjoining space for registration, exhibitors or catering when the main hall needs to stay in use.

Together with the Machwerkhalle the spaces add up to 1,560 m² and carry events of up to 1,000 guests. All capacities and floor plans →
Around the trade show

The trade show does not end
at the exhibition doors

The days around a trade fair are the most valuable of the year — everyone is in town, everyone has time, and nobody has to travel especially. That is exactly what Bauwerk is built for.

Before

Build momentum

Press events and media launches, kick-off for your own exhibitors and stand teams, content creator sessions, pre-networking for invited guests.

During

Extend the experience

VIP receptions and executive dinners, exhibitor side events and product presentations, networking evenings away from the halls, workshops in a calmer setting.

After

Keep the contacts

After-show events where business cards turn into conversations — before everyone heads home again.

What speaks for it

A building
instead of a booth

38,8mhall length
6boxes as stand space
400guests
2step-free delivery points

The six extendable boxes give you six separate presentation areas of 15–20 m² each — for product groups, partners, departments or conversation islands. In between, the open hall remains free for reception, stage and catering.

Formats

What brands
come here for

01

In-house fair

Your own range in front of your own customers — no stand rental, no neighbours, no hall regulations.

02

Product launch

The reveal in front of trade audience and press, streamed live at the same time from the studio next door.

03

Roadshow stop

Cologne as a stop on the tour, with step-free access for trucks and exhibits.

04

Temporary showroom

Several days of presence with changing visitor groups instead of a single evening.

05

Vehicle presentation

Delivery right into the hall — the exhibit stands where the lighting already hangs.

06

Partner day

Talks in the morning, exhibition in the afternoon, get-together in the evening. One room, three states.

How a day unfolds

Three states,
no downtime

09:00

Reception

Registration in the foyer, coffee on the Magistrale, boxes still closed — the hall reads as open space.

11:00

Presentation

Seating in front of the LED wall, keynote and product film across 5.5 × 3 metres of picture.

14:00

Exhibition

The boxes slide out, the auditorium becomes the exhibition floor. No dismantling, no break.

Brand staging across the full width of the hall

The whole hall as brand space

Floor, walls, LED surface and lighting can all be tuned to the brand world — here for a drinks manufacturer across the full length of the hall.

When is your
brand coming?

Tell us what you want to show — we will tell you how the building arranges itself for it.

Send enquiry →